How to Track Your Online Bookings Using Meta Pixel, Google Tag Manager and Google Analytics

Your booking page can send each step of the booking journey to Google Analytics, Google Tag Manager and Meta Pixel.

Which Tool Should I Use?

Step 1: Connect Your Tools

Go to Setup, under Online presence click Online Bookings, and open the Tracking tab.

Under Your tracking tools, click Set up next to each tool you use:

1. Google Analytics — enter your GA4 Measurement ID. See How to Integrate Google Analytics with Your Online Bookings.
2. Google Tag Manager — enter your GTM Container ID. See How to Integrate Google Tag Manager with Your Online Bookings.
3. Meta Pixel — enter your Meta Pixel ID. See How to Integrate Meta Pixel with Your Online Bookings.

Click Set up next to each tool you want to connect

Each tool shows Connected, Paused or Not connected. Use the switch to pause a tool at any time — its ID stays saved.

Step 2: Choose the Events Each Tool Receives

In each tool's set-up window (click Edit configuration once it is connected), Tracking events lists the eight steps of the booking journey. All eight are on to begin with.

1. Keep Booking completed switched on — it is your conversion.
2. Switch off any step you do not want this tool to receive, then click Save.

Booking completed is your conversion; switch off any step you do not need

These are the events, in the order a client reaches them:

Each event carries only booking details: the service and team member IDs, the date and time chosen, and — for Payment started and Booking completed — the amount and currency. Booking abandoned also says which step the client left from. Client names, email addresses and phone numbers are never sent.

Meta Pixel also receives Meta's standard PageView event when the page loads and Schedule event when a booking is completed, and Google Analytics records its usual page views.

Event Details for Google Tag Manager

When a booking is completed, your booking page sends the event booking_completed. Use it as your conversion.

In Google Tag Manager, each step arrives in the data layer as a custom event with the name shown below. To fire a tag on it, create a Custom Event trigger and enter the event name exactly as written, for example booking_completed. To use a value in your tag, create a Data Layer Variable with the parameter name, for example value.

Google Analytics receives the same event names and parameters directly. Meta Pixel receives each one as a custom event with the same name, plus Meta’s standard Schedule event at the same moment as booking_completed.

Step 3: Know What Your Clients are Asked

As soon as one tool is connected, clients see a Cookies & analytics card on your booking page: "We use analytics cookies to understand and improve this booking experience." Nothing is loaded or sent until the client clicks Accept. If they click Decline, no tracking runs for them.

The card links to your Privacy Policy if you have added one in Setup → Client Portal → Content. Make sure your policy mentions the analytics and advertising tools you use — see How to Set Up Terms and Conditions and a Privacy Policy.

Step 4: Test Before You Launch

• Google Analytics — Reports → Realtime or DebugView.
• Google Tag Manager — Preview mode.
• Meta Pixel — Test events in Events Manager.

Open your booking page, click Accept on the cookies card and click through the steps. Events are not sent from the preview in Pabau Studio — use your live booking page.

Step 5: Use the Data

• Find where clients drop out. Compare how many reach each step. A big fall between Appointment slot selected and Client details completed, for example, suggests clients are put off at checkout.
• Measure campaigns by bookings. Count booking_completed (or Meta's Schedule) as your conversion. It carries the booking value, so you can see revenue per campaign.
• Retarget. Build audiences of people who started a booking but did not finish.
• Tag your links. Use tailored links from the Share tab so each campaign is tracked as its own channel — see Part 5: Share Your Booking Page and Add It to Your Website.

Does Booking Completed Include the Booking Value?

Yes. Booking completed carries the booking value in value and the three-letter currency code in currency (for example GBP). The value is a plain number in your currency, such as 120 or 89.5 — not pence or cents.

• value is the full value of the booking — every service in the basket plus any add-ons, at your listed price (or the flash-sale price, if one applies). It is not just the deposit taken online; for the amount paid at checkout, use value on Payment started.
• A voucher code or account balance used at checkout does not reduce value.

To send it to a Google Ads conversion or GA4 tag, create Data Layer Variables for value and currency in Tag Manager and map them to the tag's conversion value and currency fields — see How to Integrate Google Tag Manager with Your Online Bookings.

Why Does Booking Completed Show a Value of 0?

A service the client pays for with a package session, a treatment plan or a membership benefit counts as 0, because no money changes hands for it at booking. If the whole basket is covered this way, value is 0.

Can My Thank-You Page Receive the Booking ID, Price or gclid?

If you send clients to your own thank-you page (Custom Redirect on the confirmation screen), Pabau can add two details to the address — nothing else:

For example: https://www.yourclinic.co.uk/thank-you?ref=10482&email=…

If you need the booking value in an advertising tool, fire your conversion from the booking_completed event in Google Tag Manager rather than from your thank-you page — the event carries the value and is sent before the client is redirected. To set up the redirect itself, see How to Redirect Clients to a Custom Confirmation Page After Booking Online.

Is Booking Completed Sent If I Skip the Confirmation Page?

On the new booking page there is no option to skip the confirmation page. With Custom Redirect, clients see Booking confirmed · Redirecting for five seconds (or until they click Continue now), and Booking completed is sent as soon as that screen opens — before they leave for your page. You do not need to do anything extra for the event to fire.

Customise page -> Complete -> Confirmation screen: the design options, including Custom Redirect.

On the classic online bookings, the Analytics settings have a Custom confirmation page URL and a tick box: Skip the Pabau booking confirmation page and send the client straight to your custom confirmation page. With that box ticked, the client leaves without seeing the Pabau confirmation step, so tracking that relies on that step may not be recorded — particularly for bookings that do not take a payment. The classic redirect also adds nothing to your page's address. If you use the skip option on the classic version, run your conversion tracking on your own thank-you page.

Good to Know

• When a client reschedules an existing appointment, no Booking completed event is sent — no new booking was made.
• Payment started is counted once per booking, even if the client goes back and forth to the payment step.
• If you send clients to your own thank-you page after booking, Booking completed is still sent before they leave — see How to Redirect Clients to a Custom Confirmation Page After Booking Online.

What's next?

Connect your first tool: Google Analytics, Google Tag Manager or Meta Pixel. For the full set-up of your booking page, start at Getting Started with the New Online Bookings and Client Portal.