---
title: How to Integrate Google Analytics with Your Online Bookings
description: Connect Google Analytics 4 to your Pabau booking page from the Tracking tab, choose which booking steps it receives and check bookings reach GA4.
---

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# How to Integrate Google Analytics with Your Online Bookings

## This article covers how to integrate Google Analytics into your Pabau account.

**NOTE:** This guide covers the new Online Bookings and Client Portal, which are being rolled out to clinics in phases. If your screens look different, your account may still be on the classic version — message us via the in-app chat and we will help.

In this article, you will learn how to connect Google Analytics 4 (GA4) to your online booking page, so you can see which campaigns bring in bookings and where visitors drop out of the booking journey. There is no code to add — you only need your GA4 Measurement ID.

**Before You Start**

You need a GA4 property with a web data stream. Your Measurement ID starts with **G-**. To find it, open Google Analytics and go to **Admin → Data streams**, then click your web stream. For help creating a property, see Google's [Set up Analytics for a website](https://support.google.com/analytics/answer/9304153).

**Step 1: Open the Tracking Tab**

Go to **Setup** and, under **Online presence**, click **Online Bookings**.

1. Click the **Tracking** tab.

![The Tracking tab on the Online Bookings page](https://support.pabau.com/hubfs/Pabau%202%20Knowledge%20Base/kb/obc-2026/250960822466-01-tracking-tab.png)

*The Tracking tab on the Online Bookings page*

**Step 2: Set Up Google Analytics**

1. Under **Your tracking tools**, click **Set up** next to **Google Analytics**.

![Click Set up next to Google Analytics](https://support.pabau.com/hubfs/Pabau%202%20Knowledge%20Base/kb/obc-2026/250960822466-02-ga-set-up.png)

*Click Set up next to Google Analytics*

1. In **GA4 Measurement ID**, enter your ID, for example **G-AB12CD34EF**.
2. Under **Tracking events**, choose which steps of the booking journey are sent to GA4. All eight are switched on to begin with — switch off any you do not need.

![Enter your GA4 Measurement ID and choose the tracking events](https://support.pabau.com/hubfs/Pabau%202%20Knowledge%20Base/kb/obc-2026/250960822466-03-ga-id-events.png)

*Enter your Measurement ID, then choose the tracking events*

1. Click **Save**.

![Click Save to connect Google Analytics](https://support.pabau.com/hubfs/Pabau%202%20Knowledge%20Base/kb/obc-2026/250960822466-04-ga-save.png)

*Click Save to connect Google Analytics*

Google Analytics now shows **Connected**, with your ID and how many events are on.

Bookings appear in GA4 under these event names:

| # | Event in Pabau | Event name in GA4 | When it is sent |
| --- | --- | --- | --- |
| 1 | **Booking flow started** | `booking_started` | The client opens your booking page. |
| 2 | **Service selected** | `service_selected` | The client picks a treatment or service. |
| 3 | **Provider selected** | `practitioner_selected` | The client picks a team member. |
| 4 | **Appointment slot selected** | `appointment_slot_selected` | The client picks a date and time. |
| 5 | **Client details completed** | `patient_details_completed` | The client finishes the personal details step. |
| 6 | **Payment started** | `payment_started` | The client reaches the payment step. Includes the amount due now and the currency. |
| 7 | **Booking completed** | `booking_completed` | The booking is confirmed. Includes the booking value and the currency. This is your conversion. |
| 8 | **Booking abandoned** | `booking_abandoned` | The client closes or leaves the page before finishing. |

**NOTE:** Only the booking step and booking details are sent — the service and team member IDs, the date and time chosen, and the amount and currency. Client names, email addresses and phone numbers are never sent to Google.

**IMPORTANT:** If Google Analytics also runs inside your Google Tag Manager container, every booking is counted twice. Connect Google Analytics here *or* through Tag Manager, not both.

**Step 3: Check Bookings Are Reaching GA4**

When a tracking tool is connected, clients see a **Cookies & analytics** card on your booking page. Events are only sent after the client clicks **Accept**. If they click **Decline**, nothing is sent — so GA4 will usually show fewer bookings than Pabau does.

1. In Google Analytics, open **Reports → Realtime**.
2. In another browser tab, open your booking page, click **Accept** on the cookies card and choose a service.
3. Within a minute or so, **booking\_started** and **service\_selected** appear in the Realtime report.

**TIP:** To count bookings as conversions in GA4, mark **booking\_completed** as a key event in Google Analytics (**Admin → Data display → Events**). It carries the booking value, so revenue from your campaigns shows in your reports too.

**Step 4: Pause, Change or Disconnect Google Analytics**

- **Pause** — use the switch next to Google Analytics. Nothing is sent while it is paused, and your ID stays saved. The status shows **Paused**.
- **Change** — click **Edit configuration** to update your ID or the events, then click **Save**.
- **Disconnect** — click **Edit configuration**, then **Disconnect**. This removes your ID.

**NOTE:** The classic **Custom Confirmation Redirect URL** is no longer part of the Google Analytics settings. To send clients to your own thank-you page after they book, see [How to Redirect Clients to a Custom Confirmation Page After Booking Online](https://support.pabau.com/en/pabau2/how-to-redirect-clients-to-a-custom-confirmation-page-after-booking-online?hsLang=en).

**What's next?**

See every event and how to use them in [How to Track Your Online Bookings Using Meta Pixel, Google Tag Manager and Google Analytics](https://support.pabau.com/en/pabau2/how-to-track-your-online-bookings-using-meta-pixel-google-tag-manager-and-google-analytics?hsLang=en). To connect your other tools, see [How to Integrate with Google Tag Manager](https://support.pabau.com/en/pabau2/how-to-integrate-with-google-tag-manager?hsLang=en) and [How to Integrate with Meta Pixel](https://support.pabau.com/en/pabau2/how-to-integrate-with-meta-pixel?hsLang=en). For the full set-up, start at [Getting Started with the New Online Bookings and Client Portal](https://support.pabau.com/en/pabau2/getting-started-with-the-new-online-bookings-and-client-portal?hsLang=en).

Questions? Reach us any time via the in-app chat — we’re happy to help.

---

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- [Migrating Your Data to Pabau](https://support.pabau.com/en/pabau2/migrating-your-data-to-pabau?hsLang=en)
- [Pabau Account Optimization](https://support.pabau.com/en/pabau2/pabau-account-optimization?hsLang=en)
- [For Patients: How-to Guides](https://support.pabau.com/en/pabau2/for-patients-how-to-guides?hsLang=en#main-content)

    - [Client Portal Guide](https://support.pabau.com/en/pabau2/for-patients-how-to-guides?hsLang=en#client-portal-guide)
    - [Getting started](https://support.pabau.com/en/pabau2/for-patients-how-to-guides?hsLang=en#getting-started)
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- [Best Practices](https://support.pabau.com/en/pabau2/best-practices?hsLang=en)
- [Pabau Product Portal](https://support.pabau.com/en/pabau2/pabau-product-portal?hsLang=en)
- [Compliance](https://support.pabau.com/en/pabau2/compliance?hsLang=en)
- [Care Plus Upgrade](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#main-content)

    - [Getting started](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#getting-started)
    - [Cases](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#cases)
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- [Marketing Plus upgrade](https://support.pabau.com/en/pabau2/marketing-plus-upgrade?hsLang=en#main-content)

    - [Getting started](https://support.pabau.com/en/pabau2/marketing-plus-upgrade?hsLang=en#getting-started)
- [Labels](https://support.pabau.com/en/pabau2/labels?hsLang=en#main-content)

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- [Engage](https://support.pabau.com/en/pabau2/engage?hsLang=en#main-content)

    - [Getting Started](https://support.pabau.com/en/pabau2/engage?hsLang=en#getting-started)
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- [Insurance Billing](https://support.pabau.com/en/pabau2/insurance-billing?hsLang=en#main-content)

    - [Insurance Billing (UK)](https://support.pabau.com/en/pabau2/insurance-billing?hsLang=en#insurance-billing-uk)
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    - [US Insurance Billing Additional Resources](https://support.pabau.com/en/pabau2/insurance-billing?hsLang=en#us-insurance-billing-additional-resources)
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    - [Philips Ultrasound Machines](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#philips-ultrasound-machines)
    - [Canon Ultrasounds](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#canon-ultrasounds)

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