--- title: How to Use Labels for Targeted Marketing Campaigns description: In this article, we'll cover how you can use client labels to send targeted marketing campaigns. --- [Skip to content](https://support.pabau.com/en/pabau2/how-to-use-labels-for-targeted-marketing-campaigns#main-content) [![pabau logo white](https://support.pabau.com/hubfs/pabau%20logo%20white.svg)](https://support.pabau.com/en/pabau2?hsLang=en) Open main navigation Close main navigation - [Get Support](https://pabau.com/support-center/) [Get Support](https://pabau.com/support-center/) Pabau Knowledge Base - There are no suggestions because the search field is empty. 1. [Pabau Knowledge Base](https://support.pabau.com/en/pabau2?hsLang=en) 2. [Marketing](https://support.pabau.com/en/pabau2/marketing?hsLang=en) 3. [Broadcasts](https://support.pabau.com/en/pabau2/marketing?hsLang=en#broadcasts) # How to Use Labels for Targeted Marketing Campaigns ## In this article, we'll cover how you can use client labels to send targeted marketing campaigns. In addition to helping you categorize your clients and leads, labels can be a handy tool for dividing your audience when creating and sending email and SMS marketing campaigns. #### **Step 1: Ensure Proper Label Setup** For the use of labels for marketing campaigns to be effective, make sure that you have [created all client labels](https://support.pabau.com/en/pabau2/how-to-create-a-label?hsLang=en) relevant to your business, and that all of [your clients have the appropriate labels assigned](https://support.pabau.com/en/pabau2/how-to-assign-a-label-to-a-client?hsLang=en).  ![](https://support.pabau.com/hs-fs/hubfs/image-png-May-21-2026-09-46-30-0688-AM.png?width=1150&height=559&name=image-png-May-21-2026-09-46-30-0688-AM.png) It's recommended to regularly update your clients' labels. By doing so, your label-based marketing campaigns can effectively target the appropriate audience segments. ![](https://support.pabau.com/hs-fs/hubfs/image-png-May-21-2026-09-46-48-1799-AM.png?width=300&height=272&name=image-png-May-21-2026-09-46-48-1799-AM.png) #### **Step 2: Create Your Campaign** Next, start [creating an email campaign](https://support.pabau.com/en/pabau2/en/pabau2/how-to-create-a-new-email-campaign?hsLang=en) or an [SMS campaign](https://support.pabau.com/en/pabau2/en/pabau2/how-to-create-a-new-sms-campaign?hsLang=en). When you get to the Audience tab, choose the "All Clients" option to target everyone in your database. Then, in the "Tags" section, pick the labels you want to include in your campaign. This ensures your message goes only to clients who have the respective labels assigned within their client cards. ![image-png-Mar-14-2024-05-49-01-9839-PM](https://support.pabau.com/hs-fs/hubfs/Marketing%20and%20Communications%20article%20category/image-png-Mar-14-2024-05-49-01-9839-PM.webp?width=366&height=402&name=image-png-Mar-14-2024-05-49-01-9839-PM.webp) #### **Step 3: Send or Schedule the Campaign** Proceed to the fourth step of the newsletter creation process, and send the campaign right away or schedule it for a later time. Utilizing client labels for targeted marketing campaigns is a powerful strategy to engage with specific segments of your audience. By properly setting up and assigning labels to your clients, you can ensure that your campaigns reach the right individuals with personalized content tailored to their interests and behaviors.  --- For [more guides](https://support.pabau.com/en/pabau2?hsLang=en), refer to related articles below, select additional guides, or use the search bar at the top of the page. These guides will help you get the most out of your Pabau account. Additionally, to help you fully utilize and understand your Pabau account, we recommend exploring additional guides and resources offered at the [Pabau Academy](http://academy.pabau.com/courses). 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