In this guide, we’ll walk through setting up an automation to inform your new clients about the option to purchase gift vouchers online, including the steps they need to follow. A template is also provided below for your convenience.
Selling gift vouchers online is a powerful way to attract new clients and increase revenue. It offers customers a convenient gift option available anytime, expanding your reach beyond regular bookings. Ideal for holidays, birthdays, and special occasions, online vouchers keep your business top of mind year-round.
Please ensure the following prerequisites are met for gift vouchers to appear in your online booking portal:
- Stripe integration: Your Pabau account must be integrated with Stripe. Follow the steps outlined in this article to set up the integration.
- Gift voucher setup: You must create gift vouchers, enable their availability for online purchase, and allow gift voucher sales in your online booking portal.
Follow the steps in this article to create vouchers, and refer to this guide to configure your booking portal and gift vouchers correctly.
Additionally, you can add a “Gift Voucher” button to your website, which will direct clients straight to the gift voucher purchase page. For guidance, follow this article, or contact our support team for assistance.
Important Information About Gift Voucher Purchases
When a gift voucher is purchased, two notifications are automatically sent:
- Invoice Message: Sent to the purchaser, using the Invoice client notification template.
- Gift Voucher Message: Sent to the recipient, using the Gift Voucher client notification template.
If the recipient does not yet exist in your Pabau account, a client card and an online booking account will be automatically created for them once the gift voucher is purchased.
Setting Up the Automation
Below is a suggested automation setup to inform new clients about purchasing gift vouchers online. Feel free to customize the audience, message, and design to suit your needs.
Step 1: Navigate to Automation
Log into your Pabau account and navigate to Marketing in the left sidebar menu, then click on "Automation."
Step 2: Start Creating an Automation
Start creating an automation as usual. Click on "Create Automation" in the top right corner, select "Start from scratch," and choose "Clients" as the data object.
Step 3: Configure the Automation Settings
In the "Settings" tab, you can set up the following settings or adjust them as you prefer.
- Automation Title: Enter a name for this automation, such as "Purchase Gift Vouchers Online."
- Email subject: Enter a subject line, for example, "The perfect gift is just a click away!"
- From: Choose the sender you want to use for this automation.
- When: Select a suitable time to run the automation each day. You can toggle "Don’t send to the same client more than once" if you want to make sure clients don’t receive the same email more than once. However, if you set up the audience as described below, it will not make a difference whether the toggle is on or off, as each client will receive this email only once.
Step 4: Define the Audience
In the "Audience" tab, click on "Create" to set up a new audience. One approach is to target clients who are active and whose profiles were created a specific number of days ago.
For instance, if you set "Client created date is 20 days ago," this will ensure that each new client receives this email 20 days after being added to Pabau.
Step 5: Design the Email
In the "Design" tab, select a template as a starting point or build the email from scratch.
Here is an example of the email content that you could use to inform clients about the option to purchase gift vouchers online. Feel free to adjust it as needed, such as by modifying the text, adding buttons, images, or anything else that reflects your brand and communication style.
Subject: Purchase Gift Vouchers Online😎
Hi [Customer's Name],
Did you know you can purchase gift vouchers directly through our online booking portal? It’s now easier than ever to buy the perfect gift, available to you 24/7!
Our online gift vouchers are perfect for any occasion:
🎁 Why choose our gift vouchers? 🎁
- Flexible gifting: Choose the perfect voucher from a wide range of options.
- Instant delivery: Purchase online, and have the voucher sent immediately.
- Perfect for any occasion: Birthdays, anniversaries, or just because—our gift vouchers make it special.
How to buy a gift voucher online
- Visit our online booking portal and select the Gift Vouchers option at the bottom.
- Choose “Gift to Someone Special” and pick from the available gift vouchers. To see which services each voucher can be used for, click on "Read more."
- Click Next to proceed, then add the recipient’s details and personalize it with a message if you’d like.
- Select “Pay with Card,” enter your payment details, and click “Pay Now” to finalize the purchase.
Once purchased, the voucher will be sent directly to the recipient’s email, and you’ll receive the invoice in yours. The recipient's email will contain all voucher details, including the value, expiry date, personal message, and terms and conditions.
Ready to surprise someone with the perfect gift?
[Purchase a Gift Voucher Now]
If you have any questions or need assistance, our friendly team is here to help. You can also explore our consultations and treatments at [COMPANYNAME] on our website at [COMPANYSITE], or reach us at [COMPANYPHONE].
Thank you for choosing [COMPANYNAME]!
We look forward to seeing you soon.
[COMPANYNAME]
[COMPANYPHONE]
[COMPANYSITE]
P.S. Follow us on social media for daily updates, tips, and exclusive sneak peeks!
Step 6: Review and Activate the Automation
In the "Review" tab, decide whether to save the automation for later activation or click on "Turn on" to activate it immediately.
This completes the setup, and the automation will start sending emails according to the schedule you configured.
By following these steps, you’ll have an automation in place to effortlessly promote your online gift vouchers to new clients, helping drive engagement and boost sales.
For more guides, refer to related articles below, select additional guides, or use the search bar at the top of the page. These guides will help you get the most out of your Pabau account.
Additionally, to help you fully utilize and understand your Pabau account, we recommend exploring additional guides and resources offered at the Pabau Academy. It offers in-depth video tutorials and lessons, offering a holistic learning experience that can equip you with the essential skills for achieving success with Pabau.