Customizing the Feedback Survey Questions Section

This article guides you through managing the survey questions within your feedback survey. This guide focuses on refining the questions to gather valuable client feedback.

When creating a feedback survey, it’s important to ask the right questions to gather meaningful insights. In Pabau, you have full control to set up your surveys just the way you want.

If you're unfamiliar with the initial setup, check out our article on customizing your feedback survey page through the Feedback Survey Builder.

Step 1: Access the Feedback Survey Questions Section

Log in to your Pabau account, and in the left sidebar menu, click on Marketing, then on "Reviews"



Click on the "Configure" button in the top right corner of the Reviews page. While on the Builder step, scroll down and select "Next Step".

Alternatively, go to Setup and click on "Feedback Survey" under Marketing and Communication, then click on "Next Step" in the bottom right corner.

Step 2: Customize the Survey Questions

In the builder on the left side of the Questions page, input the Survey name and Survey subtitle. Preview any changes made in the middle of the screen.
  • Survey name recommendations:  "Your Feedback Matters" or "Help Us Improve" for a friendly and engaging touch.
  • Survey subtitle suggestions: "We’d love to hear your thoughts!" or "Tell us about your experience—we value your feedback and always strive to improve!"

Step 3: Choose Survey Format

Choose between two survey formats:

  • Classic: Displays all questions at once.
  • Smart Survey: Reveals questions one by one as you scroll. (Requires a Marketing Plus subscription. Learn more.)

Step 4: Manage Questions

Follow these tips to create an effective survey and gather meaningful feedback:

  • Keep it short & relevant – Ask only essential questions to avoid survey fatigue.
  • Make it easy to answer – Use clear and simple language.
  • Avoid leading questions – Stay neutral to get honest feedback.
  • Include an open-ended question – Let clients share additional thoughts.
  • Ask about key touchpoints – Cover booking, service quality, staff interactions, and overall experience.

NOTE: Clients can rate your questions on a scale from 0 to 5 in 0.5 increments.


Editing Questions

  • To edit a question, modify the text in the respective field.
  • To delete a question, click on the X icon on the far right side of the field. 
  • To add a question, click "Add Question" in the bottom right corner. 


Utilize Question Bank

Utilize our Question Bank by clicking the "Go to Question Bank" button in the bottom left corner. This will open a selection of questions you can browse and choose from.

Merge Tags

Questions include merge tags that automatically fill in details based on appointment information. Choosing different merge tags adjusts the context of the question.

When satisfied with the feedback form, click the "Next Step" in the bottom right corner.

Step 5: Save Settings

In the third step, click "Save Settings" in the bottom right corner to apply your customized survey questions.

Step 6: Widgets and Badges

After customizing the settings, you will be redirected to the next page. Scroll down to locate the Widgets and Badges section.

  • In this section, you have the option to add Badges, which are useful for displaying strong product ratings and attracting new reviews. To do this, you can use the provided embed code.
  • Additionally, you can add Review Widgets, which can be embedded on your website using the embed code. To obtain the code, click on "View Embed Code", and a pop-up window will appear. From there, you can copy the code and use it on your website.

If you want to preview how the review widget will appear once embedded, click on the "Preview" button.

This step allows you to showcase your reviews effectively, enhancing your online presence and credibility.

By following these steps, you can customize your feedback survey questions and manage your review badges and widgets.

NOTE: You can also learn about this topic by watching a lesson on Pabau Academy.

In addition, we suggest reading our Reviews article for a more in-depth exploration of this topic.


For more guides, refer to related articles below, select additional guides, or use the search bar at the top of the page. These guides will help you get the most out of your Pabau account.

Additionally, to help you fully utilize and understand your Pabau account, we recommend exploring additional guides and resources offered at the Pabau Academy. It offers in-depth video tutorials and lessons, offering a holistic learning experience that can equip you with the essential skills for achieving success with Pabau.