Why Your Business Needs a Custom Domain for Email
In today’s digital world, email isn’t just a way to communicate -it’s part of your brand. Yet many businesses still rely on generic email providers like Gmail, Hotmail, or Yahoo for professional communications. In this article, we’ll explain why having a custom domain email is important, how it can benefit your business, and how to set it up effectively.
Let’s dive into the key reasons why a custom domain email can make a real difference for your clinic.
1. Boost Your Professional Image
Using a generic email address for business communications can make your emails appear less professional. A custom domain immediately signals that your business is established and trustworthy. Clients are more likely to open and respond to emails from a branded address rather than a free email provider.
Example:
2. Improve Email Deliverability
Emails from Gmail, Hotmail, and other free providers are often flagged as spam, especially when sent to multiple clients. A custom domain with proper email settings (like SPF, DKIM, and DMARC) improves your chances of landing in your client’s inbox rather than their spam folder. This ensures important communications like appointment reminders, invoices, and newsletters actually reach your clients.
3. Strengthen Your Brand
Every email you send is an opportunity to reinforce your brand. A custom domain not only makes your business look professional but also keeps your brand front and center. Even casual emails, like follow-ups or confirmations, contribute to a consistent brand experience.
4. Maintain Ownership and Control
When you use free email providers, your email account is tied to that service. If the service ever has downtime, or if an account is compromised, you risk losing access to important communications. With a custom domain, you control your emails, your data, and your security settings.
5. Easy Collaboration and Scalability
Custom domain emails make it easier for your team to collaborate and stay organized. For example, having addresses like support@clinic.com, appointments@clinic.com, or info@clinic.com keeps communication structured and professional. It also scales as your business grows and you can create new emails for new staff members instantly.
6. Stand Out from Competitors
Many small clinics or businesses still rely on free email services. By using a custom domain, you immediately differentiate yourself, appearing more credible and professional to potential clients.
How to Configure Your Custom Domain Email
Setting up a custom domain email is straightforward. Start by registering your clinic’s domain name (for example, yourclinicname.com) through a domain provider such as GoDaddy, Namecheap, or Google Domains. If you already own a domain, you can use that as well.
Next, create your custom email address (for example, info@yourclinicname.com) and connect it to your email service. In Pabau, you can then add this email as a sender address for all clinic communications, including appointment reminders, confirmations, invoices, and marketing emails.
To ensure your emails reach clients’ inboxes and aren’t marked as spam, your email provider will give you the necessary SPF, DKIM, and DMARC records:
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SPF (Sender Policy Framework): Specifies which servers are allowed to send emails on behalf of your domain.
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DKIM (DomainKeys Identified Mail): Adds a digital signature to confirm the email really comes from your domain and hasn’t been altered.
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DMARC (Domain-based Message Authentication, Reporting & Conformance): Works with SPF and DKIM to tell email servers how to handle messages that fail authentication and provides reports on any suspicious activity.
Add these records to your domain’s DNS settings, and your emails will be more secure, trusted, and reliably delivered.
Once everything is set up, your clinic can start sending professional, branded emails from your own domain, improving credibility, trust, and overall deliverability.
NOTE: Once you have your custom domain email set up, you can add and verify it in Pabau by following this article: Sender Addresses, which provides a step-by-step guide on how to add your email and use it as the sender for all your clinic communications.
A custom domain for your email is more than just a technical upgrade, it’s a statement about your business. It builds trust, improves communication, and strengthens your brand. If you want your emails to be noticed, opened, and trusted, a custom domain is a must-have for your clinic or business.
For more guides, refer to related articles below, select additional guides, or use the search bar at the top of the page. These guides will help you get the most out of your Pabau account.
Additionally, to help you fully utilize and understand your Pabau account, we recommend exploring additional guides and resources offered at the Pabau Academy. It offers in-depth video tutorials and lessons, offering a holistic learning experience that can equip you with the essential skills for achieving success with Pabau.