Overview of Lead Pipelines

In this guide, we’ll walk you through the functionalities of the Lead Pipelines feature.

What are lead pipelines?

Lead pipelines are organized workflows that help you track and manage potential customers as they move through different stages of your sales process. Each pipeline represents the journey a lead takes from initial contact to becoming a paying customer. By using lead pipelines, you can prioritize efforts, forecast sales, and make sure your leads are nurtured effectively at every stage.

Why you should have service-specific pipelines

It’s a great idea to create service-specific lead pipelines because it tailors your sales process to meet the unique needs of each offering. For example, if you run a skincare clinic, you might have one pipeline for consultation bookings and another for product sales.

By setting up pipelines that are specific to your services, you can better track relevant information and apply targeted strategies for each service. This can improve conversion rates and make your customers feel more catered to.

Other ways to make your pipelines more specific

• Location-based pipelines: If your business operates in different regions or cities, creating pipelines based on geographic location helps you customize your approach to each market. This ensures that your marketing efforts and communication align with the preferences and needs of customers in each area.

• Lead source pipelines: Organizing your leads by their source (e.g., referral, website inquiry, social media) can give you valuable insights into which channels are most effective. This way, you can focus your efforts on high-performing sources.

• Customer type pipelines: If you serve different customer segments, tailoring pipelines for each segment allows you to address their specific needs and preferences throughout the sales process.

You can access the lead pipeline page by navigating to Leads in the left sidebar menu, and then selecting Pipeline.

Alternatively, you can access the lead pipelines by switching to Kanban view on the Leads listing page.

The lead pipeline page is your go-to place for tracking and managing leads effectively. Here's what you can see and do on this page:

Switch Between Pipelines

You can easily switch between different pipelines you've created. Simply click on the currently selected pipeline at the top of the page, then choose another one from the dropdown menu.

View Potential Sales Value

For each pipeline, you'll see the potential sales value of all leads displayed in the top left corner. This amount is the sum of the sales value for each lead, as defined in their individual lead cards.

Sort and Filter Leads

• Sorting: Arrange leads in ascending or descending order based on their creation date.
• Filtering: Filter leads by their order or focus specifically on unassigned leads.

Options Dropdown

The "Options" dropdown lets you take several actions:

• Delete the currently selected pipeline.
• Create a new pipeline.
• Edit the existing pipeline.
• Reorder your pipelines.
• Filter leads by their Won or Lost status.

If no filter is selected, the default view will show you all open leads.

Create New Leads

The "Create Lead" button at the top opens the lead creation modal, where you can quickly create new leads.

Lead Tiles

Each lead tile provides key details, including:

• The avatar of the lead's owner.
• The potential sales value of the lead.
• Any scheduled activities.

Manage Activities

• To create a new activity, click the exclamation point (!) on a lead tile.
• If activities are already scheduled, clicking the exclamation point will show more details, such as the assignee and due date.

Drag and Drop Leads

Reorganizing your pipeline is simple. You can:

• Move leads from one stage to another by dragging and dropping them.
• Move leads directly to Won or Lost stages when their status changes.

By following this guide, you’ll be able to navigate and manage your lead pipelines more effectively.