Monitoring the performance of your marketing campaigns is crucial for assessing their effectiveness. Pabau provides detailed reports for both newsletters and SMS campaigns. Follow these steps to view broadcast reports seamlessly.
Step 1: Navigate to Broadcasts
Step 2: Choose Campaign Type
On the left side of the "Broadcast" page, select whether you want to review the performance of your Newsletter or SMS campaigns by clicking on the respective option.
Step 3: Select Campaign for Report
Hover over the campaign for which you want to view the report. Click on the "View Report" button that appears on the right side of the campaign.
Step 4: Explore the Report
In the campaign report, you will find a comprehensive overview of the campaign's performance:
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- Sent: The total number of clients to whom the email or SMS was sent.
- Delivered: The number of emails or SMS messages successfully delivered.
- Opened: The number of clients who opened the email or viewed the SMS.
- Clicked: The number of clients who clicked on links included in the campaign.
- Bounced: Indicates if some emails bounced and were not delivered.
- Unsubscribed: Shows how many clients opted out of future communications.
- Spam Reports: Indicates if the email was reported as spam by recipients.
Step 5: Utilize the Chart
At the top of the report, a chart provides a visual representation of the opening rate over a specific period. This chart allows you to quickly assess the campaign's impact and engagement trends.
By following these steps, you can efficiently access and analyze broadcast reports in Pabau, gaining valuable insights into the success of your marketing campaigns.
Regularly reviewing these reports helps optimize future campaigns and ensures effective communication with your audience.
NOTE: You can also learn about this topic by watching a lesson on Pabau Academy.
In addition, we suggest reading our Broadcasts article for a more in-depth exploration of this topic.
For more guides, refer to related articles below, select additional guides, or use the search bar at the top of the page. These guides will help you get the most out of your Pabau account.
Additionally, to help you fully utilize and understand your Pabau account, we recommend exploring additional guides and resources offered at the Pabau Academy. It offers in-depth video tutorials and lessons, offering a holistic learning experience that can equip you with the essential skills for achieving success with Pabau.