---
title: How to Add Your Online Booking Link on Instagram
description: Copy your ready-made Instagram bio link or create a tailored link in Pabau, then add it to your Instagram bio and stories so followers can book.
---

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# How to Add Your Online Booking Link on Instagram

## In this article, we'll show you how to add your online bookings link on Instagram.

**NOTE:** This guide covers the new Online Bookings and Client Portal, which are being rolled out to clinics in phases. If your screens look different, your account may still be on the classic version — message us via the in-app chat and we will help.

Instagram is where many clients discover your results. A booking link in your bio and your stories turns that interest into an appointment without a single message.

In this article, you will learn how to create a booking link for Instagram, copy it, and add it to your Instagram account.

**Share Your Booking Link on Instagram**

You can share your main booking link, but a tailored link is better: it can open straight on a treatment you are promoting, and it shows you how many bookings came from Instagram.

**Step 1: Create a Link for Instagram**

Go to **More → Online Bookings** (or **Setup → Online presence → Online Bookings**), click the **Share** tab, then click **Create a tailored link**.

1. Enter a **Link name**, such as “Instagram lip filler offer”.
2. Set the **Channel** to **Social**.
3. Optionally, choose a **Location**, an **Employee** or one or more **Services** to send clients straight there. For example, link a story about an offer straight to that treatment.
4. Click **Create booking link**.

![Creating a booking link for Instagram](https://support.pabau.com/hubfs/Pabau%202%20Knowledge%20Base/kb/obc-2026/250974040285-01-tailored-link.png)

*Creating a booking link for Instagram*

**TIP:** For your bio, you can skip this step: the **Share** tab already has an **Instagram bio** link. Click **Copy bio link** on the **Turn followers into clients** card.

**Step 2: Copy Your Link**

Scroll down to **Your booking links** on the same tab and click the copy button at the end of your new link’s row (2).

![Your booking links](https://support.pabau.com/hubfs/Pabau%202%20Knowledge%20Base/kb/obc-2026/250980984028-03-booking-links.png)

*Your booking links*

**Step 3: Add the Link to Instagram**

Paste your link in one or more of these places:

1. **Your bio** — in the Instagram app, go to your profile, tap **Edit profile**, then **Links**, and add your booking link as an external link with a short title such as “Book now”.
2. **Stories** — add a **Link** sticker to your story and paste your link. This is a good place for a tailored link to a single treatment.
3. **Posts and reels** — links in captions are not clickable on Instagram, so end your caption with “Book via the link in our bio”.

**NOTE:** Instagram changes its menus from time to time. If an option has moved, check Instagram’s own help pages for “add links to your bio”.

**TIP:** Back on the **Share** tab, **Bookings · 30 days** (3) shows how many bookings your Instagram link has brought in.

If you use a link-in-bio page such as Linktree, add your booking link there as one of your links instead.

**What’s next?**

- Share your link on other networks: [Facebook](https://support.pabau.com/en/pabau2/how-to-add-your-online-bookings-link-on-facebook?hsLang=en), [LinkedIn](https://support.pabau.com/en/pabau2/how-to-add-your-online-bookings-link-on-linkedin?hsLang=en), [X (Twitter)](https://support.pabau.com/en/pabau2/how-to-add-your-online-bookings-link-on-twitter?hsLang=en), [YouTube](https://support.pabau.com/en/pabau2/how-to-add-your-online-bookings-link-on-youtube?hsLang=en).
- Make links for emails, flyers and campaigns: [How to Create a Custom Link for Online Bookings](https://support.pabau.com/en/pabau2/how-to-create-a-custom-online-booking-link?hsLang=en).
- Add a booking button to your website: [How to Add Online Booking to Your Website](https://support.pabau.com/en/pabau2/how-to-implement-your-online-booking-platform-on-your-website?hsLang=en).

Questions? Reach us any time via the in-app chat — we’re happy to help.

---

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    - [Getting started](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#getting-started)
    - [Cases](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#cases)
    - [Forms & templates](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#forms-templates)
    - [Prescriptions](https://support.pabau.com/en/pabau2/care-plus-upgrade?hsLang=en#prescriptions)
- [Marketing Plus upgrade](https://support.pabau.com/en/pabau2/marketing-plus-upgrade?hsLang=en#main-content)

    - [Getting started](https://support.pabau.com/en/pabau2/marketing-plus-upgrade?hsLang=en#getting-started)
- [Labels](https://support.pabau.com/en/pabau2/labels?hsLang=en#main-content)

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- [Engage](https://support.pabau.com/en/pabau2/engage?hsLang=en#main-content)

    - [Getting Started](https://support.pabau.com/en/pabau2/engage?hsLang=en#getting-started)
    - [Inbox & Conversations](https://support.pabau.com/en/pabau2/engage?hsLang=en#inbox-conversations)
    - [Clients & the Client Panel](https://support.pabau.com/en/pabau2/engage?hsLang=en#clients-the-client-panel)
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    - [Routing & Automation](https://support.pabau.com/en/pabau2/engage?hsLang=en#routing-automation)
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- [Insurance Billing](https://support.pabau.com/en/pabau2/insurance-billing?hsLang=en#main-content)

    - [Insurance Billing (UK)](https://support.pabau.com/en/pabau2/insurance-billing?hsLang=en#insurance-billing-uk)
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    - [US Insurance Billing Additional Resources](https://support.pabau.com/en/pabau2/insurance-billing?hsLang=en#us-insurance-billing-additional-resources)
- [New Client Card](https://support.pabau.com/en/pabau2/new-client-card?hsLang=en)
- [Data Hub](https://support.pabau.com/en/pabau2/data-hub?hsLang=en)
- [Ultrasound Configuration (DICOM Setup)](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#main-content)

    - [GE Ultrasound Machines](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#ge-ultrasound-machines)
    - [Mindray Ultrasound Machines](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#mindray-ultrasound-machines)
    - [Samsung Ultrasound Machines](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#samsung-ultrasound-machines)
    - [Philips Ultrasound Machines](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#philips-ultrasound-machines)
    - [Canon Ultrasounds](https://support.pabau.com/en/pabau2/ultrasound-configuration-dicom-setup?hsLang=en#canon-ultrasounds)

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