---
title: Aftercare Email Template Best Practices
description: This article outlines best practices for creating Aftercare Email Templates in Pabau, ensuring clinics send consistent, professional post-treatment communication. It includes formatting tips, branding placement, and recommendations for attaching brochures or videos.
---

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# Aftercare Email Template Best Practices

## Creating a clear, visually consistent aftercare email helps your clients feel supported after their treatment — and reduces the need for follow-up questions.

Here are some best practices to keep in mind when building your aftercare email templates in Pabau.

#### **Start with a centered logo**

Position your logo at the top of the email and center it. This makes the message feel professional and on-brand, especially when paired with consistent formatting throughout.

![](https://support.pabau.com/hs-fs/hubfs/image-png-Jul-29-2025-01-03-32-8064-PM.png?width=620&height=311&name=image-png-Jul-29-2025-01-03-32-8064-PM.png)

#### **Use consistent font and spacing**

All text should use the same size and color, except for headings, which can be bolded or enlarged to break up the content. Add clear spacing between paragraphs so your message doesn’t feel cramped.

#### **Use bullet points where helpful**

If your aftercare instructions include multiple steps or precautions, break them into bullet points. This makes the information easier to scan and follow.

#### **Always include a footer with your company details**

Add your clinic’s contact details, website, and branding in the footer to complete the email. This gives your clients a quick way to reach out if they need anything.

![](https://support.pabau.com/hs-fs/hubfs/image-png-Jul-29-2025-01-16-15-2359-PM.png?width=641&height=315&name=image-png-Jul-29-2025-01-16-15-2359-PM.png)

#### **Bonus tip: Attach or link your postcare materials**

Include a **PDF attachment** for your official postcare brochure, or add a **video link or button** to a treatment walkthrough, especially if you’ve created helpful visual content. This gives clients the option to rewatch and review whenever they need.

 For a step-by-step on setting this up, visit:

- [How to Create Aftercare Email Templates](https://support.pabau.com/en/pabau2/how-to-create-aftercare-email-templates?hsLang=en)
- [How to Link Pre-care and Aftercare Templates to Services](https://support.pabau.com/en/pabau2/how-to-link-pre-care-and-after-care-templates-to-services?hsLang=en)
- [How to Add Attachments to Pre-care and Aftercare Templates](https://support.pabau.com/en/pabau2/how-to-add-attachments-to-pre-care-and-after-care-templates?hsLang=en)
- [Templates Overview](https://support.pabau.com/en/pabau2/templates?hsLang=en)

---

For [more guides](https://support.pabau.com/en/pabau2?hsLang=en), refer to related articles below, select additional guides, or use the search bar at the top of the page. These guides will help you get the most out of your Pabau account.

Additionally, to help you fully utilize and understand your Pabau account, we recommend exploring additional guides and resources offered at the [Pabau Academy](http://academy.pabau.com/courses). It offers in-depth video tutorials and lessons, offering a holistic learning experience that can equip you with the essential skills for achieving success with Pabau. 

 

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